Legal

Privacy Policy

Last updated 30 July 2026

Welcome to LeadX ("LeadX", "we", "our", or "us").

LeadX is an AI-powered Software-as-a-Service (SaaS) platform that enables businesses to automate sales conversations through intelligent voice agents. Our platform helps businesses qualify leads, schedule appointments, answer questions, and integrate with customer relationship management (CRM) systems and calendars. This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you use our website, applications, APIs, and services (collectively, the "Services").

By using LeadX, you agree to the practices described in this Privacy Policy.

Information We Collect

Depending on how you use LeadX, we may collect the following categories of information. Account Information When you create an account, we may collect:

Name
Company name
Email address
Phone number
Billing address
Password (encrypted)
User preferences
Subscription information

Business Information

We may collect information about your organization, including:

Company name
Industry
Website
Business location
Team members
Subscription plan

Lead Data

Our customers may upload or import lead information into LeadX, including:

Name
Phone number
Email address
Company
Job title
Notes
CRM identifiers
Custom fields Customers are responsible for ensuring they have a lawful basis to provide this information.

AI Voice Call Data

LeadX may process information generated during voice interactions, including:

Call recordings (if enabled)
Voice audio
Speech transcripts
Call duration
Call outcomes
Appointment details
Lead qualification responses
AI-generated summaries
Conversation metadata
Call recording may be disabled by customers depending on their configuration.

Calendar Information

If you connect services such as Google Calendar or Microsoft Outlook, LeadX may access:

Calendar availability
Event titles
Meeting times
Meeting participants
Time zones
LeadX only accesses the permissions granted by you.

CRM Data

If you connect a CRM, LeadX may access information such as:

Contacts
Companies
Deals
Notes
Tasks
Pipelines
Activity history The information accessed depends entirely on the permissions you authorize.

Billing Information

Payments are processed by third-party payment processors. LeadX does not store complete credit card numbers. We may receive:

Payment status
Subscription status
Invoice history
Partial payment identifiers

Device Information

When you use our platform we may automatically collect:

IP address
Browser type
Operating system
Device identifiers
Language
Time zone
Cookies
Session identifiers

Usage Information

We collect information regarding how the Services are used, including: Login history Feature usage Pages visited Error logs API requests Performance metrics Session duration

How We Use Information

We use personal information to:

Provide the LeadX platform
Operate AI voice agents
Make outbound calls
Qualify leads
Schedule appointments
Deliver customer support
Authenticate users
Improve AI performance
Improve service reliability
Detect fraud
Monitor abuse
Process subscriptions
Generate analytics
Comply with legal obligations
Develop new features
Maintain security

AI Processing

LeadX uses artificial intelligence technologies to:

Understand conversations
Generate responses
Summarize calls
Extract customer information
Identify lead qualification status
Recommend follow-up actions
Schedule appointments
Generate CRM updates Some AI processing may be performed by trusted third-party AI providers acting on our behalf. Customers remain responsible for ensuring their use of AI complies with applicable laws.

Voice Recordings and Transcripts

Where enabled, LeadX may store:

Audio recordings
AI transcripts
AI summaries
Call metadata
Customers control whether recordings are enabled. Users are responsible for notifying participants where legally required before recording calls.

Cookies

LeadX uses cookies and similar technologies to:

Keep users signed in
Remember preferences
Improve performance
Analyse usage
Prevent fraud
Secure accounts You can manage cookies through your browser settings, although some functionality may be affected.

Legal Basis for Processing

Where applicable, we process information based on:

Your consent
Performance of a contract
Compliance with legal obligations
Legitimate business interests
Protection of vital interests

Sharing Information

We do not sell personal information. We may share information with trusted service providers that help us operate the Services, including providers of:

Cloud infrastructure
AI services
Voice and telephony
Email delivery
Payment processing
Calendar integration
CRM integration
Analytics
Security monitoring
Customer support These providers may only use the information to provide services to LeadX.

Third-Party Integrations

LeadX supports integrations with third-party services including:

Google Calendar
Microsoft Outlook
Calendly
CRM platforms
Telephony providers
Email providers Your use of these integrations is also governed by the privacy policies of those third parties.

Data Retention

We retain personal information only for as long as necessary to:

Provide our Services
Meet legal obligations
Resolve disputes
Enforce agreements
Customers may delete data through the platform or request deletion where available.
Backups may remain for a limited period before being permanently deleted.

International Data Transfers

LeadX may process and store information in countries other than where you reside. Where required, appropriate safeguards will be implemented for international transfers.

Security

LeadX implements industry-standard security measures, including:

Encryption in transit
Encryption at rest where applicable
Secure authentication
Role-based access controls
Infrastructure monitoring
Logging and auditing
Regular security updates
Backup and disaster recovery procedures
No system can guarantee absolute security.

Your Rights

Depending on your location, you may have the right to:

Access your information
Correct inaccurate information
Delete personal information
Restrict processing
Object to processing
Withdraw consent
Receive a portable copy of your data
Lodge a complaint with a supervisory authority We will respond to valid requests in accordance with applicable law.

Customer Responsibilities

Customers using LeadX agree to:
Obtain all required consents before making calls.
Comply with applicable telemarketing, privacy, and recording laws.
Ensure uploaded lead data has been collected lawfully.
Protect account credentials.
Use LeadX only for lawful purposes. LeadX acts as a service provider for customer data processed through the platform.

Children's Privacy

LeadX is intended for business use and is not directed to individuals under the age of 18. We do not knowingly collect personal information from children.

Marketing Communications

We may send:

Product updates
Service announcements
Security notifications
Billing notices
Feature releases You may opt out of marketing emails at any time. Transactional and account-related communications may still be sent where necessary.

Data Breaches

If we become aware of a security incident affecting personal information, we will investigate promptly and notify affected users and relevant authorities where required by law.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If material changes are made, we will notify users by posting the updated policy on our website or through the Services. Continued use of LeadX after the effective date of the revised policy constitutes acceptance of the updated Privacy Policy.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our handling of personal information, please contact us:

Data Controller

Where applicable, LeadX acts as the data controller for information relating to customer accounts and platform operations. For lead and customer data uploaded by our customers, LeadX generally acts as a data processor or service provider, processing that information on behalf of the customer and in accordance with their instructions. Customers remain responsible for ensuring that their collection and use of personal information through LeadX complies with applicable privacy and data protection laws.